Grand Opening Campaign
For Saturn Coffee’s grand opening, my full launch strategy combined targeted digital ads, eye-catching local signage, creative printed collateral, and consistent brand visibility to build pre-opening buzz and drive opening-day traffic.
Creative deliverables included interior and exterior photography, owner portraits, launch-menu food items, and event coverage. All marketing efforts were structured to track website, social, and advertising metrics, ensuring a data-driven introduction to the community.
Special appreciation goes to brand identity designer and illustrator H Miller Ink, whose work shaped Saturn Coffee’s visual world and strongly informed the marketing tone and overall creative direction. Additional thanks to PR expert Kristen Skladd of KMS Group, whose strategic guidance and media expertise helped amplify the launch.
